You may ask the question "why does an estate agent needs to use social media?" The answer is: - primarily for brand awareness. This then leads to a further question; "how does brand awareness help me to sell my property?
Estate agents rely on the house buying public seeing the property they have on offer but not everyone spends their time on the internet trawling through the online property portals like onthemarket.com or rightmove.co.uk. Many house buyers still rely on the traditional method of registering their preferences with a high-street agency. Others don't even think about moving until they see a for sale board outside a house that they like the look of.
You pay an agent to cast the net as far and wide as they can to reach as many potential buyers as there are in the market at any given time. Social media provides an opportunity to not only showcase individual properties but also to make people aware of your agency. By putting your brand out there you become a familiar name when the time comes to register with an agent.
As we have already said, facebook and twitter aren't everyone’s cup of tea. That is why we have created a presence on other popular sites such as Pinterest, instagram, Google+ and linkedin.
One other important thing to note is that you can help promote your own property by going onto rightmove and onthemarket.com, find the listing for your property and click on the facebook, twitter and pinterest icons to share it with your friends and family. If you ask them to share or like that post of yours then the social media starts to work and more people, see your property.